Category: Resources

Point-of-interest (POI) data refers to a type of geospatial data that offers valuable insight into customer behavior. A POI can be any location, such as a business, attraction or facility, that may be of interest to a particular consumer, brand or decision-maker. Consumer packaged goods (CPG) companies can leverage POI data to supercharge their operations and foster greater scalability. 

POI data amplifies your CPG strategy by helping your business drive informed decision-making based on location-specific consumer insights. Explore how to use POI data for the CPG industry below.

7 Applications of CPG POI Data

POI data offers a look into the minds of consumers and what destinations they find appealing, and there are many ways for businesses to capitalize on these insights. Check out these advantageous CPG POI data use cases below:

1. Effective Market Analysis

Consumer packaged goods companies can utilize POI data to conduct a more comprehensive market analysis that encompasses key locations, such as retail stores, supermarkets, distribution centers or malls. Your business can use these insights to identify trends and gaps within your designated market. 

With greater awareness of the current market and customer preferences, your business can better understand where the greatest market opportunities are worldwide and where it is most beneficial to invest your time and money.

You can save valuable time and resources by diligently scouring POI data and using your findings to inform future decision-making before expanding your offers or trying to get your products in a new store. 

2. Targeted Marketing Efforts

Businesses can benefit from exploring both POI data and other CPG data sources, such as sales and social media insights, to inform their marketing efforts. 

POI data offers unparalleled insight into popular destinations and venues where your target consumers are spending their time and money. Getting to know your target market better through these metrics and segmenting that audience helps you cater to their unique wants and needs as a business. 

CPG brands can leverage POI data to deliver more personalized content, advertisements and product recommendations to the right consumers based on their preferences and behaviors in specific areas. 

Learning more about where your target consumers frequent can supercharge the impact of your brand’s marketing initiatives and campaigns.

3. Optimized Distribution Strategies

CPG brands can experience many unique challenges when looking to reach new audiences in different locations to expand their distribution. Having access to a comprehensive CPG POI data set enables businesses to identify the following:

• High-traffic locations
• Popular venues
• Optimal delivery routes
• Peak delivery times 

These insights are highly valuable for determining strategic and informed distribution plans that empower optimal efficiency, reduce distribution costs and ensure your business is meeting target consumers in places where they are already spending their money. 

By improving these logistical processes, brands can also foster optimized supply chain management, supporting greater scalability and long-term growth. POI data can help you avoid spending money on distribution to locations where your target customers are not currently exploring, saving time and resources you can invest in getting your products in the right locations instead.

4. Comprehensive Competitor Analysis

Point-of-interest data can also be highly beneficial for conducting a comprehensive competition analysis in the consumer packaged goods industry. Your brand can explore valuable insights about their competitor’s distribution strategy, such as:

• Store locations
• Market presence
• Consumer reach
• Plans for expansion

Gathering insights about competitor brands is easier than ever with the help of advanced technologies, like artificial intelligence, that can collect and analyze data more accurately and efficiently than a human. 

With a greater understanding of your competitors, your business can effectively identify opportunities for improvement and the tactics that give you a competitive edge in your specific industry.

POI data also enables CPG brands to determine where there are gaps in the market and the destinations where their products can shine.

5. Accurate Sales Forecasting

Another key application of consumer packaged goods POI data is effectively predicting future sales. By closely analyzing the location-specific insights from POI data, businesses are better able to predict demand, adjust inventory levels and optimize production.

With more accurate forecasting capabilities, your brand can anticipate consumer needs, make strategic decisions to foster greater satisfaction and protect your bottom line. 

When your company knows what to expect from consumers, it can deliver the right products at opportune times in the most profitable locations.  

In addition to informing resource allocation and saving your brand significant costs, accurate forecasting can help your business identify new opportunities for growth and mitigate potential risks.

6. Enhanced Merchandising and Assortment Planning

Point-of-interest data also helps consumer packaged goods brands optimize their merchandising and assortment planning strategies. Your business can analyze POI data to gain a more in-depth understanding of your target consumer’s preferences and shopping patterns at various locations. Using these insights, your company can then tailor the available product assortments and placements to optimize sales. 

Brands can also leverage POI data to determine which promotional strategies are most advantageous for meeting consumer wants and needs in different locations. 

POI insights offer direction for product selection, placement, price and promotion. Tailoring your merchandising tactics to the point of interest can help your business optimize its in-person presentation to supercharge sales.

7. Strategic Product Launches

Finally, you can also leverage CPG POI data to identify key locations for new product launches. If your business is interested in testing ideas and seeing how different merchandise performs, paying attention to POI insights can help you determine where to sell your latest goods to gain product exposure and boost initial sales. 

Analyzing this data can help consumer packaged goods brands strategically approach new launches in the destinations where they are most likely to perform well and reach the intended consumer. 

Kickstarting the sale of brand-new items in the wrong locations can cost your business in the long run. POI data gives you a holistic view of the market so you can set your product launches up for success and work off that momentum to drive revenue.

Contact dataplor to Start Leveraging Location Intelligence Across the World

If you’re looking to maximize the use of POI data for your consumer packaged goods brand, turn to dataplor. We can help you take advantage of robust artificial intelligence-driven resources and location-based insights from hundreds of locations in real-time.

dataplor helps businesses identify new opportunities to supercharge growth and achieve new levels of success with unmatched global POI datasets. We offer the most comprehensive data available to help your brand increase sales, outdo the competition and make smarter, data-backed business decisions.

Are you interested in learning more? Contact dataplor to connect with our data experts today. 

Many have wondered in recent years whether retail is experiencing a slow demise at the hands of online shopping. We took a look at some data to explore this question, and found a few interesting links between consumer trends and population migration. What does this tell us about the types of changes that are underway in retail?

We’re seeing an expansion boom among more affordably priced stores like Burlington and Marshalls, and a trend of new store openings across the board in smaller cities as opposed to major metropolitan areas. It’s clear that location is key: while stores have closed, a closer look speaks to a repositioning of many brand footprints. Let’s drill down into what’s happening and what it all means.

Where Have All the Shoppers Gone?

While the shift to online shopping during the pandemic caused some anxiety in the retail sector, in-person shopping has not only rebounded—it appears to be thriving. Across seven brands studied—Bloomingdale’s, Saks Fifth Avenue, Nordstrom, Macy’s, Marshalls, Kohl’s, and Burlington—there were approximately 380+ store openings from 2020 to the present. The store growth rates appeared to peak in 2022 and were followed up by a leveling-off in 2023. 

The question: where, exactly, are shoppers going for these in-person experiences? And what are they looking for? 

The Answers Are In the Data

Consumers want to shop at stores that carry quality, trusted brands while not spending more—or traveling farther—than they have to. As a result, retailers are responding to demand for more budget-conscious shopping options. Burlington opened the most stores out of the seven studied during the 2020-present period, with roughly 281 store openings during that time, followed by Marshalls with about 64.

Next, we can see that store openings have been concentrated in suburban locations as opposed to major cities. The data reveals roughly 330 store openings in smaller cities and suburban areas, compared to about 59 openings in major cities (population above 600,000). With the success of these store openings in suburban locations, we can conclude that consumers want in-person shopping experiences—without breaking the bank—in the places they live. And retailers have been paying attention.

The Brand Follows the Consumer

As they say, the brand follows the consumer, and consumers have been on the move. This trend has informed a broader strategy by retailers to tap into emerging markets with growing consumer bases. While several major cities have seen lower rates of population loss over the past four years, and in some cases have even rebounded slightly since 2020, much of the population growth in the U.S. has been concentrated in lower-density outer suburbs.¹

With more people living (and likely working from home) in areas outside of large metro centers, retailers are seeing a ripe opportunity to open new stores in the places where people now live. While some shoppers may still enjoy visiting a flagship store in a major city where they can have a unique experience, they also value time and convenience, a need that retailers are responding to with success.

Location Data: The Key to Business Strategy

It’s clear that location data is crucial to driving growth opportunities, cutting out guesswork and giving retailers a competitive edge. With access to accurate, nearly real-time POI location data, retailers can gain insights into customer trends and develop strategies based on that data. With a finger on the pulse of consumer trends, retailers can meet shoppers where they are while staying ahead of the game.

With dataplor, you’ll get the right insights. Learn more about our dynamically updated location intelligence here.

By Geoff Michener, CEO and founder, dataplor

Today marks a significant milestone in dataplor’s journey—we have successfully closed our $10.6M Series A funding round led by Spark Capital, a pivotal step as we continue our mission to deliver the most accurate Point of Interest (POI) data available, empowering enterprises to make better decisions and drive growth across global markets.

From the outset, dataplor was built on the belief that accurate, reliable, and privacy-first location data was missing from the global market. We aim to help companies uncover hidden opportunities and build stronger relationships within the worldwide business community.  Estimates show bad data costs the market nearly $7 trillion annually. Many providers claim to offer comprehensive global coverage but lack the expertise and verification measures to deliver highly accurate datasets. This problem is particularly pronounced in developing countries, where up to 70% to 90% of international location data contains inaccuracies.

Building the infrastructure to curate an accurate, global dataset

Even from the earliest days of our first Minimally Viable Product (MVP), we’ve seen the value that international POI data can unlock for businesses, and our approach of including humans in the loop has been validated each step of the way. Building a robust product and team was critical in our early growth. We also found our sweet spot of using both technology—AI algorithms for gathering data, de-duping it, finding errors, etc.—and expert human validators as the key to building accurate data at scale. Creating the infrastructure for scaling this global product could not have been done without the collective effort of the dataplor team’s diverse talents and dedication. As we continued to see interest from customers and drew support from early investors, we grew our business. Now, we’ve curated a dataset that encompasses over 300 million POI records across more than 200 countries and territories and counting. 

Our unique approach ensures that our datasets are highly accurate, complete, and continually updated in real time. We have developed an industry-leading quality control system that combines hundreds of sources, reviewed by our in-house data scientists and analysts. dataplor is used by strategic decision-makers in retail, mapping, consumer packaged goods, and quick-service restaurants, among other growing industries. We count dozens of Fortune 500 brands among our customer base, and we envision this funding carrying our work to new heights.

Maximizing humans in the loop

Uncovering data and intelligence is a profoundly human exercise. However, empowering the hundreds of dedicated individuals contributing to our data verification efforts requires blending their expertise with the right technology. As dataplor continues to grow, our commitment to delivering superior global data remains unshaken. We achieve this by bringing together a world-class team of data specialists. Our team is dedicated to consistently providing exceptional products and experiences, driven by their expertise and adaptability, to meet the needs of our valued customers. The dataplor team’s collaborative mindset and innovation have been crucial in blending advanced AI with human insight to refine our data accuracy. As we expand, we aim to continue recruiting smart and innovative individuals who can contribute to our growth.

We invested early in using machine learning to efficiently process billions of data points, map patterns, and break down information so it’s most useful for our customer base. Our deep learning technology gives global location intelligence to any brand worldwide, opening a new perspective to assessing brand performance and new opportunities. Our funding empowers us to continue investments in new technologies that will scale the work of our human intelligence gatherers and analysts.

Future growth with a privacy-first approach

We’ve taken pride in launching and scaling a platform with efficiency. But even as we scale, our commitment to a privacy-first approach remains unwavering. In an era where data privacy is increasingly under the spotlight, we believe it is not only possible but essential to collect and utilize data responsibly. 

At dataplor, we don’t utilize any personally identifiable information (PII) in our data collection practices. Our datasets are sourced through direct contact with a place, or through publicly available data, without using PII or engaging in individual tracking through phones, apps, or other devices. This approach aligns with our ethos and also benefits our customers by ensuring they don’t have any legal or regulatory challenges from using data that breaches privacy best practices.

A future of superior location intelligence

I’m thankful for the leadership of Alex Finkelstein at Spark Capital, Quest Venture Partners, Acronym Venture Capital, Circadian Ventures, Two Lanterns Venture Partners, APA Venture Partners, and ffVC for leading this round. This key milestone was only possible because of our team’s commitment and dynamism; I look forward to seeing the new challenges we take on together. 

With this new funding, we’re poised to explore new frontiers, tackle bigger challenges, and deliver even greater value to our customers. We’re thrilled about the new opportunities ahead.

Point-of-interest (POI) data underpins many of the technologies businesses use to innovate, grow and complete everyday operations. You’ll find it across industries, powering everything from consumer-facing tools to complex competitor research — but how exactly does it benefit organizations?

Let’s take a closer look at the benefits of POI data, its challenges and what makes it such a valuable resource for most businesses.

What Is POI?

Point-of-interest data contains information on physical places and their value to the public. These places might be helpful, necessary or interesting, including locations like stores, restaurants, gas stations, hospitals and parks. POI data can also include context on the locations. For example, it might collect information on how long customers spend at a place or create a picture of competing locations.

Many businesses use POI information to create databases and maps that inform various processes for learning about the market, consumers and competitors. Some of these applications include:

• Selecting sites for expansion or investment.
• Monitoring consumer behaviors across locations.
• Performing competitor and market analyses.
• Calculating and evaluating transit and logistics routes.
• Informing strategic planning demands.
• Finding the most profitable operating hours.
• Building tools, like interactive maps and location-based advertising notifications.
• Predicting potential risks and planning accordingly.
• Advertising in the right ways to the right people.

POI can be extremely detailed, facilitating powerful insights and tools. It usually identifies various data points via the North American Industry Classification System.

Why Is POI Data Beneficial for Businesses?

POI data’s many capabilities make it a wide-reaching resource for businesses of all types. The pros of POI data range from growth opportunities to competitor insights. Here are a few POI data benefits for businesses:

1. Improved Decision-Making

POI data can provide real-time insights into various factors to support informed and effective decision-making. Your team can confidently make choices, like where to focus marketing or which route to use, based on accurate and up-to-date information.

2. Streamlined Business Processes

Collecting data individually is highly inefficient and would likely require a limited scope or extensive resources. POI data is ideal for assessing vast amounts of information quickly and feeding it into complex calculations.

POI data can also facilitate faster operations through tools like route planners and maps. Visualizing POI information and integrating it with your business processes can drastically improve your speed.

3. Optimized Resource Allocation

Most of your business decisions will require time and/or money, and one of the biggest pros of location intelligence is its ability to minimize those costs. You can better control expenses like inventory practices, project budgets and staffing requirements.

POI data also helps improve the profitability of your efforts, such as when choosing an effective location for an ad campaign. 

4. Better Audience Insights

Location intelligence offers a much deeper understanding of your customers, as you can explore overarching behaviors and preferences. POI data aggregates many types of information, allowing you to tailor your business decisions to consumer needs.

Say you want to open a new location for a restaurant. You could use POI data to see how many competitors exist in a given area and whether consumers like them. If customer satisfaction scores are low, perhaps you can fill a need in the area — or identify a problem with the location. Marketing campaigns are another great way to learn from POI data.

5. Competitive Advantages and Opportunities

When you can offer a better customer experience, like through more relevant services or tools, you can build loyalty and improve your market share. POI information gives you an edge over the competition while helping you stay agile in evolving market conditions. With a creative approach to using POI data, you can often find opportunities that other businesses are missing.

6. Effective Competitor Research

Similarly, POI is a great way to conduct competitor research. Just as you might research your own performance, you can use POI to assess your competition, scoping out opportunities and possible challenges. Explore their physical locations, where they’re branching out, who’s growing quickly and other aspects of their operation.

With a comprehensive approach, location data can help you differentiate your business.

7. Risk Prevention

Get ahead of threats with a better understanding of your environment. Whether making investments or operational decisions, location intelligence can help you spot trends or potential roadblocks. Avoid financial problems, reputational damage and other avoidable issues.

Top Challenges of POI Data

While the benefits of POI data are plentiful, it also comes with some challenges.

1. Quality

Low-quality data can affect the utility of your information. If it’s inaccurate or incomplete, you can’t make decisions with confidence. For instance, a data set with plenty of entries might not be as helpful as it seems if most of its attributes are blank. Bad POI information could put business-critical judgments at risk.

POI data should offer appropriate coverage in relevant areas and use intelligent validation measures to confirm the information. Local expertise through a human review process can add an extra layer of quality control.

2. Recency

Location intelligence must also be up-to-date. Many fast-changing factors can affect your analyses, such as seasonal trends and industry developments. Some POI data providers offer updates as infrequently as once a year. Real-time updates are much more reliable.

3. Standardization

Many location information systems do not use the same formats or models, and the data sets might not be compatible with each other. Additionally, some organizations have different ideas of which places or attributes are valuable. The information may not be helpful if your data provider doesn’t collect locations or details that are important to your needs.

4. Collection Methods

POI information can come from many places. With data privacy top of mind for today’s consumers and businesses, your intelligence must come from ethical and legal methods. With 72% of Americans supporting more regulation for data protection, a responsible approach is crucial for avoiding legal challenges in the future.

Finding a Location Intelligence Data Provider

If you want to maximize the benefits of POI data, you’ll need to choose a data provider to address any potential challenges. Some aspects to look for in a provider include:

• Robust quality control, including human oversight and multiple validation steps.
• Extensive brand data and global location coverage.
• Real-time updates for reliable, more accurate insights.
• Comprehensive and helpful metadata, like confidence scores and consumer preferences.

Maximize the Benefits of POI Data With dataplor

At dataplor, we bring comprehensive, quality location information to one place. Businesses across industries use our POI data for everything from predicting success to uncovering new opportunities. dataplor spans over 200 countries and territories and leverages powerful AI-driven resources to achieve unparalleled accuracy and insights.

Whether you want to expand into new areas, build an existing audience or achieve another goal we’ve mentioned, dataplor can help. Contact our team today to learn more about how we can make the benefits of POI data a reality for your organization.

Making real estate investment decisions involves gathering large amounts of property data, like:

• Location
• Size
• Amenities
• Prices and rates
• Potential risks
• Building and property conditions
• Local market trends

Real estate professionals must then analyze this data to uncover patterns and trends. Doing so helps them make more informed decisions regarding property appraisal, investment strategies, consumer behavior patterns and risk assessment.

By seeking ways to leverage point of interest (POI) data in real estate, you can make wiser investment decisions. Real estate companies can use POI data to select the best sites and plan projects based on market trends and potential.

What Is POI Data in Real Estate?

POI data describes information about a specific location of interest. It offers real-time insights into the business’s products, activities, services, average number of visitors, contact information and other key data points. POI data has applications across numerous industries, including real estate.

Real estate POI data helps you assess critical factors for property purchases and rentals. For instance, you might use POI data to research amenities near prospective properties, such as:

• Parks
• Schools
• Restaurants
• Health care facilities
• Shopping centers
• Public transportation

These features can make properties more appealing to homebuyers and renters. A property with higher value and desirability increases your return on investment (ROI). POI can determine the most profitable properties, allowing you to make the most informed investments. You can also make more accurate market predictions based on real estate prices and trends.

5 POI Data Use Cases in Real Estate

Essentially, POI data takes the guesswork out of decision-making for real estate professionals by providing data-driven insights. Below are the different ways you can use POI data to evaluate investment opportunities.

1. Investment Property Research

Every building, site and property has unique coordinates and surroundings. It’s essential to understand the “why” of a location in addition to the “where.”

POI data can help you predict profitability before investing in real estate. You can obtain technical records and information about building conditions. You can determine competing brands’ locations, helping you identify opportunities and risk areas.

You can better understand neighboring businesses and the types of consumers they attract. As such, POI can provide a competitive advantage when conducting investment research.

2. Site Selection

Various factors guide the real estate site selection process, such as competitors, cost-effectiveness and socioeconomic demographics.

When choosing a retail store site, for example, POI data can gauge the specific spots that will generate the highest revenue stream for businesses that lease these properties. When investing in office space, commercial real estate companies often home in on the property’s proximity to hotels, restaurants, stores, cafes and other necessities that office employees desire access to.

Whether building a school or opening a new store location, POI can enhance your knowledge of the property location to help you make smarter investment decisions. You can detect areas of interest, consumer behaviors, locality trends and other valuable insights using POI datasets.

You can gain a more holistic understanding of the property’s surrounding environment, from infrastructure to commercial activities and social amenities. In turn, you can determine if a property is right for your residential or commercial site. Additionally, real estate agents can provide prospective buyers with location options in different visual formats based on their needs and preferences.

3. Market and Competitor Analysis

In the real estate sector, understanding competitors, consumers and market demographics is critical for driving growth. POI can garner insights about supply and demand, location, sales prices, rental rates and ROI potential.

Every real estate professional should master and prioritize market research and analysis. They can assess whether a specific location will succeed and yield a high lease value.

4. Risk Mitigation

POI data can help you mitigate potential risks before investing a significant sum. Real estate professionals must evaluate various factors when assessing a property’s risks. Insurance companies should also have detailed information regarding homes’ and businesses’ risk factors.

POI data can help you research past events to forecast a property’s future risks. For instance, you can determine the crime rate near a property or its susceptibility to natural disasters, such as flooding, fires, hurricanes and earthquakes.

By understanding potential risks associated with the property in question, you can make safer decisions on where to invest your resources. You can also determine how to minimize these risks. For example, you might identify an area with a high flood risk and take steps to protect the property from water damage.

5. Marketing and Advertising Campaign Planning

POI data — such as location-based audiences and consumer behavior patterns — can help you create tailored marketing campaigns. For instance, you can use this data to identify areas with a demand for higher-end properties. You might then develop an advertising campaign to target a wealthier audience.

Alternatively, you might target an audience seeking more affordable housing options. POI and location-based data can help you adapt your marketing strategies to your target demographics’ needs.

How dataplor Can Streamline Your POI Data Collection Strategy

Real estate companies rely on insightful location intelligence and POI data to make smart investments and thrive in a competitive market. As a global POI data provider, dataplor is ready to help you make the most informed, data-driven decisions so you can invest with confidence. We support our proprietary POI and territory data with:

• Artificial intelligence (AI)
• Machine learning (ML)
• Large language models (LLMs)
• Advanced image recognition
• Global human validators

These elements cover various data points, including online feedback, consumer behaviors and geographically tagged information. Our advanced data location services can help you:

• Drive revenue. Our POI data can assess potential capital growth based on the prospective location’s surrounding competitors and areas of interest.
• Optimize site selection. Leveraging real-time location data can help you make more logical decisions about business openings and closures, maximizing the real estate site selection process.
• Gain a competitive edge. Stay ahead in a competitive market by discovering where your competitors globally sell their products or services in real-time.
• Reach your target audiences. Our location intelligence can help you create more tailored advertising campaigns, communicate with your intended audience and ultimately generate more revenue.
• Make more practical investment decisions. Our comprehensive location and brand data lets you access valuable insights into global competitor performance. That way, you can invest with the utmost peace of mind.

Set Your Real Estate Operations up for Success With dataplor

As a leader in global location intelligence, we can work with you to stockpile POI data that helps you make the most valuable investments and business decisions. Interested in amplifying your real estate workflow with dataplor? Learn more about our solutions by contacting us online or calling (424) 484-2591. We look forward to speaking with you!

Understanding common applications of point of interest (POI) data can help you discover its usefulness. From minimizing shipping time to expanding in the best locations, POI data helps you make the best decisions for your business. With POI data, you can make your company more efficient and your products or services accessible to a wider audience.

How Does Point of Interest Data Work?

POI data helps companies gather and analyze information about specific locations. This geospatial data reveals how people use certain locations, helping businesses optimize their services, marketing and branch sites. You can use POI data to analyze permanent locations such as national parks or temporary locations such as retail shops or public events.

What Makes Point of Interest Data So Useful?

POI data is incredibly useful because of the information it provides. You can gain the following insights from POI data:

• A location’s longitude and latitude
• Companys’ contact information and addresses
• A company’s primary business activity or industry category
• Location and surrounding area attributes such as infrastructure, nearby points of interest and average traffic patterns
• Typical number of visitors
• Types of visitors a location attracts
• How people use certain places
• How a location’s visitor profile shifts over time

Common POI Applications by Industry

The most common POI applications in business relate to business performance, strategy and efficiency. Various industries use POI data to analyze or predict their businesses’ performance in certain locations.

The data helps them analyze performance based on consumer behavior, delivery distances and proximity to competitors. With this information, they can then strategize plans and optimize locations for their benefit.

Retail

POI data allows retail companies to track brick-and-mortar store performance. It also provides insight into competitor store performance, helping businesses gauge where they perform well and how to improve. Your retail company can gain insight into the number of store visits, your store’s market share, competitor stores’ market shares and store efficiency and profit.

With POI data and its provided insights, you can do the following to improve your business:

• Choose the most successful store location
• Analyze market opportunities
• Understand sales dynamics in certain areas
• Perform competitive analysis
• Adjust your location strategy and manage store locations
• Increase employee engagement
• Optimize your distribution plans
• Implement regional advertisements
• Plan for successful expansion
• Attract new customers

When you know where your target audience lives and shops, you can place your retail stores where more people can visit or discover them easily. You can also implement the most effective marketing strategies by targeting your ads where your customer base is most likely to see them.

Quick Service Restaurants (QSRs)

Similar to retail stores, QSRs can use POI data to find the most profitable locations, understand customer behaviors and outperform the competition. POI data provides the necessary information for the following decisions:

• Determining a restaurant’s most profitable operating times
• Choosing the best expansion locations to add new restaurants
• Understanding how to attract more customers

Accurate POI data can reveal growing residential areas with the most opportunities for growth, and it can help you discover where your business will be most successful.

Mapping

Reliable navigation is essential for numerous businesses. For example, food-delivery and ride-share companies rely on POI to meet or exceed customer expectations. If you operate one of these services, precise travel estimates help your company’s employees provide on-time arrivals.

Consumer Packaged Goods (CPGs)

If your company sells consumer packaged goods, your top priority is determining where you can reach the most customers. POI data can help you accurately predict your addressable market within a particular area. It provides insight into factors such as:

• Consumer preferences and behavior
• Regional trends
• Competitor presence
• Market saturation
• Sales potential

CPG companies can use POI data to plan expansion efforts successfully. For example, if you want to advertise a new sports drink at a football stadium, you can use POI data to analyze the stadium’s visitation patterns and strategize the best times and methods to display your advertisements. POI data can also help you decide which product lines to sell and how much you should invest.

Third-Party Logistics

The e-commerce industry relies on third-party logistics and POI data to fulfill and deliver orders efficiently. With accurate POI data, your company can perform the following tasks:

• Track fleet movements
• Map residential areas and optimize fleet routes for efficient delivery
• Address blank sailings effectively
• Analyze coverage and choose appropriate pick-up and drop-off points

POI data makes it easy to minimize travel time and distances. It provides insights into warehouse, store and delivery locations so you can choose the best routes for customer satisfaction, fuel reduction and decreased travel costs.

Fintech

POI data is essential in the finance and insurance industries. Financial technology (fintech) consists of cloud computing, artificial intelligence, blockchain and big data systems that help firms make strategic decisions. POI data enhances these systems with precise information and insights. If your business is in the financial industry, you can use POI data to:

• Determine the best locations to open bank branches
• Increase a region’s ATM coverage
• Target advertising to the right audience
• Complete competitive analysis
• Identify investment opportunities in specific regions
• Analyze market share dynamics

If you manage an insurance company, POI data can help you perform risk assessments for specific areas. With this data and the information it reveals, you can develop the most beneficial policies to safeguard individuals and help you minimize financial risks. Mapping structures in disaster-prone areas allows you to increase policy premiums where damage is likely. You can also use POI data to enhance verification processes for greater fraud detection.

Real Estate

POI data also significantly benefits real estate investing. You can analyze important factors with POI data before renting or buying property, assessing property valuation accurately. Renters and homebuyers typically prefer properties in close proximity to the following:

• Schools
• Parks
• Shopping facilities
• Amenities
• Local attractions
• Hospitals
• Local business opportunities

The more desirable your investment properties are, the higher your return on investment is. POI provides the data you need to choose the most profitable properties based on location factors, and it can help you predict real-time real estate trends and pricing.

Boost Your Company’s Success With POI Data From dataplor

Understanding the applications of POI data reveals how beneficial it is. Analyzing POI data can help you optimize location, attract more customers, boost efficiency, outperform your competition and increase profits. dataplor offers globally-scaled and human-reviewed POI data to help your company grow and expand successfully.

Our data is human-reviewed, so you receive the most comprehensive and accurate data possible. We also ensure data is certified for privacy, and we don’t collect personally identifiable information, foot traffic data or spending data.

Contact us to learn more about how our data services can enhance your business.

Point of interest (POI) data providers enhance business intelligence by collecting, analyzing and delivering high-quality consumer information. Companies rely on brand data to grow their market presence, identify investment opportunities and inform marketing strategies. 

Working with the best POI provider is critical to your decision-making process, offering insight into your competitors and market. With such importance and impact on your business, the quality of the provider you work with matters. Understanding how to choose a POI provider will set you and your company up for success. 

What to Look for in Your POI Provider 

Data drives business, and POI suppliers are key to propelling your organization forward. They gather and maintain countless amounts of geographic data you can use to reach new audiences and find new locations with untapped potential. The right provider will work to understand your needs, goals and key performance indicators (KPIs) to deliver custom data sets that enrich your current operations. 

When choosing your POI provider, consider the following characteristics: 

• Accuracy: Obtaining accurate data and information from reliable first, second and third-party sources from a POI provider is paramount. A comprehensive provider should also periodically refresh their data to reflect real-world changes in the marketplace. 
• Collection methods: Every POI provider gets their information from somewhere. It’s wise to be aware of their collection strategies to ensure they are legal, align with privacy regulations and are cost-effective for your project needs. 
• Location: Verify your provider supplies meaningful information in the places you want to learn more about. Many specialize in certain areas, while others cover vast regions. 
• Completeness: Your team can leverage countless types of data points. Provider’s data sets should incorporate more than just phone numbers and business hours. 

Partner With dataplor to Satisfy All Your Data Needs 

Acquire precise global data from dataplor to support your strategic decision-making efforts. We are the leading provider of location intelligence data, empowering our clients to grow and expand their operations successfully. We leverage the latest technology, such as machine learning, image recognition and artificial intelligence, to collect and examine vast information to create highly accurate location-specific databases. 

Gain information to map out your competitive landscape and find meaningful market opportunities for your business with our comprehensive POI datasets. dataplor goes above and beyond the competition by providing a consistent real-time data supply to shed light on customer preferences and local trends. We cover over 250 million locations in more than 200 countries and territories, ensuring you have the information you require no matter where you build your brand. 

We routinely update and inspect data to provide clients with precise information they can trust. We depend on a cutting-edge team of international data analysts, scientists and human validators with native language proficiency and local expertise. They monitor data to catch duplicates, errors and inaccuracies to guarantee you have access to reliable metrics. 

Buy POI Data From dataplor

Generate a comprehensive understanding of a target area when you buy POI data from dataplor. Our dependable information seamlessly merges within existing point-of-interest database systems, including AWS, Snowflake and Databricks. Our expertise and resources will allow your team to gain valuable geographically based insights and drive your operations toward success. 

Don’t risk your business with inaccurate or outdated data— obtain your location intelligence from the world’s premier POI provider. Connect with dataplor’s experts to learn more about our service today.

Geospatial data is information regarding objects, events or other features characterized by its relation to the Earth’s surface. This data generally combines location-specific details, like coordinates, with additional information — like the location’s attributes and time — to provide more context for an area. 

dataplor is a leading global location intelligence supplier with the technology and resources to power your business’s most important decisions. 

What Is Geospatial Data? 

Geospatial data comes in one of two ways: as vector or raster data. Vector data uses points, lines and polygons to display geographic features like roads or rivers. Raster data consists of models using a grid of equally sized cells to represent information such as temperature and soil quality. 

Census documents, weather reports, satellite imaging and physical maps are typically used to collect these data points to create multilayered visualizations. These visuals paint a complete picture of how land is used and what the people living on it are like.

Common types of geospatial data include: 

• Point clouds
• Census data
• Social media statistics 
• Computer-aided design (CAD) images 
• Satellite imaging 

How Can Geospatial Mapping Technologies Benefit Your Business? 

Collecting geospatial data is a crucial activity that provides an in-depth look at specific locations. Using global positioning systems (GPS), drones and geospatial information systems (GIS), businesses can gather, store and convert vast datasets into usable formats, like 3D maps or graphics. 

Professionals leverage these geospatial mapping technologies to engage in detailed analyses of areas. This information enables the recognition of patterns and trends to fuel decision-making and predictions. For example, businesses can investigate characteristics like nearby attractions and time in business to aid in product distribution or location selection. 

Technology focused on collecting and manipulating geospatial data can help you better understand a location from all angles. Using this information provides assorted benefits, including:  

• Improving decision-making: Collecting location-specific information allows you to better understand a region and the people within it. This ability will ensure you implement strategies and identify risks to seamlessly fit within an environment and drive your business toward success. 
• Better understanding your customers: Every location is unique, as people have different habits and interests. Knowing more about the area’s business landscape  will provide vital information to identify beneficial investments and inform your marketing activities.
• Identifying your competition: Leverage geospatial data to remain current with what your competitors are up to. This information will help you fill the gaps and differentiate yourself to attract more customers. 

Count on dataplor for Detailed Geospatial Datasets

Maximize your decision-making procedures using dataplor, the premier geospatial data provider. We supply our clients with detailed location intelligence to fuel their daily operations. We utilize modern technology to collect, analyze and create vast geospatial graph databases to identify potential opportunities and better understand your customer segments. 

Our reach extends across more than 250 million locations in over 200 countries and territories, allowing us to strategically reach new audiences and enter new markets with the confidence you deserve. Our team of international data analysts, validators and scientists with local knowledge routinely inspect and verify our real-time data. They look for errors, duplicates or inaccuracies to maximize growth and success. 

Contact Our Team for More Information

Leverage experienced geospatial data services to gain valuable insight to drive your operations toward the future. Contact our experts online to learn more about our services today.