MANHATTAN BEACH, Calif. — Dec 18, 2024

dataplor, the leading global geospatial data company specializing in Point of Interest (POI) data, is excited to announce it has joined the Esri Partner Network (EPN) as a Bronze partner. Esri is the global market leader in geographic information system (GIS) software, location intelligence, and mapping. This collaboration aims to provide customers with enriched geospatial insights, combining the strengths of both companies to empower businesses with advanced tools for strategic decision-making worldwide.

Retailers, CPG brands, financial institutions, tech companies, and third-party logistics providers rely on dataplor for comprehensive and precise POI data to assess competitive landscapes, select new sites, and identify markets ripe for expansion. The EPN partnership with Esri will further empower these users with sophisticated location intelligence, enabling them to unlock deeper insights into market trends, investment opportunities, and risk mitigation strategies across various geographies and timeframes.

With a global network of 3,000 partners, Esri’s EPN partners help customers around the world utilize the benefits of ArcGIS software and location intelligence. For over 50 years, Esri partners have supported users with business solutions, implementation services, and dynamic content by leveraging GIS technology across every industry.

“The partnership with Esri represents a significant step forward in our mission to provide the most accurate and actionable geospatial data available,” said Geoff Michener, founder and CEO of dataplor. “Combining Esri’s ArcGIS software with dataplor’s high-quality POI data offers businesses unparalleled insight into where to focus their efforts and investments to achieve sustainable growth.”

dataplor is distinguished in the geospatial data sector by its exclusive focus on POI data and its rigorous data verification processes. While much location data is plagued by inaccuracies from unreliable open-source data and inconsistent records, dataplor employs advanced machine learning algorithms, AI-driven call bots for local business validation, and local human experts to resolve data ambiguities.

In the past year, dataplor has expanded its database to over 350 million POIs across more than 250 countries and territories, offering unmatched global coverage. Leading Fortune 500 companies, real estate investors, financial institutions, insurers, and local communities leverage dataplor’s data to identify strategic opportunities, mitigate risks, and drive success. By partnering with Esri, dataplor will further enhance its ability to provide businesses with powerful location intelligence solutions to optimize their market strategies.

Contact media@dataplor.com for more information.

Foot traffic data, also known as mobility data, shows how many people visit a specific place. This includes retail stores, fast-food restaurants, and many other public areas. The data collected gives businesses valuable insights into the number of people that visit a location and when. It plays a significant role in helping businesses uncover visitation patterns, tailor marketing efforts, and improve customer experiences.

The growing role of data analytics has changed how foot traffic data is measured. Originally, basic counting methods and turnstiles collected footfall data. But, with the rise of powerful tools like AI and machine learning, businesses can now track movements and analyze visitation patterns. This blog will explore recent foot traffic trends, their impact on industries, and how businesses can use these insights for more informed decisions.

How Foot Traffic Data Complements Location Data

Foot traffic and Point-of-Interest (POI) location data work together to provide a full picture of business landscapes. Foot traffic data provides information about consumer behavior, such as how many people visit a location and when. In contrast, POI data provides comprehensive details about locations, including their names, categories, hours of operation, and geographic coordinates.

When combined, these datasets offer businesses many advantages. For example, a retailer can use POI data to find nearby competitors and foot traffic data to see how often consumers visit them. These insights help businesses make better decisions about locations, marketing, and inventory, driving more visitors and boosting sales.

The Rise of Foot Traffic Analysis

Foot traffic analytics have grown significantly over the years. While early methods relied on manual counters and basic systems, businesses today use AI-enabled sensors, Wi-Fi tracking, and computer vision to monitor and measure foot traffic. These advancements have enhanced the accuracy and quality of demographic data, allowing businesses to gain deeper insights.

Key Industries Using Foot Traffic Data

1. Retail

The retail industry uses foot traffic data to understand shopper behavior, improve store layouts, and measure marketing effectiveness. Store locations with high foot traffic counts often suggest higher revenue and brand visibility.

• Return of In-Store Shopping: Following the pandemic, many shoppers are returning to in-store shopping. Recent reports expect in-store foot traffic to surpass pre-pandemic levels by 2025.
• Seasonal Trends: Consumer visitation data shows significant spikes during seasonal periods, giving stores prime opportunities for targeted marketing.

2. Commercial Real Estate

For investors and property managers, foot traffic data helps determine property value and smart investment opportunities. Understanding these traffic patterns allows for better planning and targeting.

• Development Planning: Real estate developers lean on foot traffic data to determine the scope of potential projects. This is important for ensuring there is high ROI.

3. QSR (Quick Service Restaurants)

Restaurant foot traffic data helps QSRs pinpoint ideal locations for expansion and refine operational strategies. Insights on a specific location can also help determine optimal staffing and inventory levels.

• Customer Decision-Making: High visitation amplifies the convenience of fast food in consumer decision-making. This data enables QSRs to enhance customer convenience and plan operations efficiently.
• Trends in Orders and Delivery: Food delivery has largely replaced in-restaurant dining with mobile and drive-thru orders. QSR businesses can analyze this data to streamline their services.
• Operational Efficiency: Brands like McDonald’s use foot traffic data to predict busy seasons, ensuring necessary staffing and inventory levels.

4. CPG (Consumer Packaged Goods)

CPG brands benefit from analyzing foot traffic to identify stores with high visit counts. Knowing the locations that attract the most visitors helps CPG companies decide where to place their products for the most impact.

• Retailer Performance: Foot traffic data enables CPG companies to pinpoint frequently visited retail stores, allowing them to collaborate with retailers on optimal product placement and promotions. By focusing on popular locations, brands can better address stocking and distribution efforts, driving brand visibility and increasing sales.
• Comprehensive Competitor Analysis: Gathering insights about foot traffic at nearby competitors allows your business to identify opportunities for site selection and areas for improvement.

Factors Behind Foot Traffic Data Collection

By leveraging foot traffic data, businesses gain valuable insights into consumer patterns, operational efficiency, and market trends. Understanding the factors that drive this data collection helps businesses adapt to changing environments and make informed decisions.

1. Consumer Behavior: Analyzing how consumers interact with physical store locations is crucial for businesses that are looking to provide high quality experiences.
2. Urban Development: The growth of urban areas increases visitation, emphasizing the need to analyze foot traffic.
3. Technological Growth: The rise of loT devices, artificial intelligence, and machine learning has made footfall data more comprehensive.

Key Foot Traffic Insights

Consumer Behavior and Shopping Patterns

Foot traffic data offers valuable insights into consumer trends and shopping patterns. By analyzing visitation data, businesses can identify the busiest locations and understand how these patterns affect sales. This also allows businesses to align staffing and inventory in high-traffic locations, improving the overall customer experience.

Seasonal and Trend-Driven Shifts

Seasonal trends can also have a significant impact on foot traffic patterns. During holidays, back-to-school seasons, and events like the 2024 Paris Olympics, businesses can adjust their efforts to accommodate more visitors.

Leveraging Foot Traffic Data for Business Success

Optimizing Store Inventory

Businesses across various industries can leverage foot traffic to optimize inventory planning. By identifying high-traffic locations, businesses can allocate inventory to the stores that see the most visitors, aligning stock levels with consumer demand. For example, a grocery store chain may stock popular products in stores with higher foot traffic to increase visibility and sales potential.

Targeted Marketing & Promotions

Foot traffic insights help businesses improve marketing by using strategies like geo-targeted ads and personalized outreach. By understanding popular visiting times, companies can plan promotional events for maximum impact. Real-time, high-quality foot traffic data also contributes to staffing and operational efficiency. It does this by helping businesses predict peak times, cut costs, and enhance the customer’s experience.

Site Selection Strategies

Consumer visitation data supports location strategy and site selection. This allows businesses to identify high-density areas for potential store openings. It also helps pinpoint areas with high growth potential. For example, a coffee shop may use foot traffic data to open new locations near busy transit hubs.

Privacy & Ethical Considerations

When collecting and using this data, it is important for businesses to respect the privacy of consumers. Some key ethical considerations include:

• Anonymization: Verifying that data is collected in a way that doesn’t reveal consumers’ personal information is key.
• Compliance: Adhering to privacy regulations such as the General Data Protection Regulation (GDPR) is essential to maintaining consumer trust. This also safeguards visitor’s personal and identifiable information. By prioritizing these compliance measures, businesses can responsibly use foot traffic data while respecting privacy.

The Future of Foot Traffic Analytics

The landscape of foot traffic analytics is evolving, driven by advancements in technology and the constant demands of businesses. Emerging trends will continue to shape how foot traffic data is collected, analyzed, and applied across various industries.

Artificial Intelligence & Machine Learning

It’s no surprise that artificial intelligence and machine learning have completely transformed how foot traffic data is collected. These technologies allow businesses to predict future visitation data and draw patterns with reliable accuracy. AI tools analyze past visitation data, weather, and events to help businesses optimize operations. These predictive measures help businesses to stay ahead of consumer trends, giving them a competitive advantage.

Virtual Reality

As digital and physical spaces collide, foot traffic data will contribute to hybrid environments. With the rise of virtual reality, businesses can track virtual foot traffic and compare it to real world footfall. The combination of these data sources can provide a comprehensive view of customer behavior.

Smart Cities

In smart cities, foot traffic data will be key for planning and improvement. Smart city planners can analyze movement and busy areas to improve transportation initiatives and allocate resources better. It can also help make strategic decisions around safety and designing efficient spaces. This data provides the high levels of insight needed to build sustainable, smart cities.

Start Leveraging Foot Traffic Data for Business Insights

Understanding a geographic area’s foot traffic pattern is no longer a choice for businesses; it is a strategic necessity. By studying patterns and leveraging insights from mobility data, businesses can optimize operations, improve customer experiences, and drive profits.

Foot traffic data helps businesses understand when and where customers engage, enabling better decisions around store placement, staffing and stocking logistics, marketing efforts, and more. Whether you’re a retailer, investor, property manager, QSR owner, or CPG brand, utilizing foot traffic data can help you stay ahead of the competition.

Want to learn more about how location data can impact your business?

You can learn more about our resources here. Partner with dataplor today and experience all the benefits on a real-time basis!

Geospatial intelligence, or (GEOINT) refers to the integration of geographic information and technology—such as satellite imagery, remote sensing, and Geographic Information Systems (GIS)—to derive insights from spatial data. GEOINT captures data from the Earth’s surface to support decision-making across various industries. 

Originally used by the intelligence community, including the U.S. military and national security agencies, GEOINT now plays a vital role in helping businesses worldwide to make informed decisions, ranging from disaster response to market entry.

The National Geospatial-Intelligence Agency (NGA) was initially known for delivering intelligence products and analysis through aerial imagery and mapping services. However, with the rise of big data, geospatial intelligence has expanded beyond its traditional use. Today, many industries leverage geospatial data to turn complex data into actionable insights, transforming business practices and decision-making.

The geospatial analytics market is expected to reach $141.9 billion by 2028, making GEOINT a key focus for businesses worldwide.

This article covers the basics of geospatial intelligence, its sources and applications, and how businesses are using it to stay ahead. We’ll also explore how dataplor fits into the geospatial arena and how you can benefit from our solutions. 

What is Geospatial Intelligence?

Geospatial intelligence is the combination of geographic data, spatial analysis, and information management to produce insights.      

These insights are used by decision-makers worldwide to understand and respond to complex situations, from national security to business strategy.

Here are some of the main components of geospatial data: 

1. Geographic Data: The foundation of GEOINT is geographic data, which is information about the Earth’s surface and its features. This data is gathered through various means, such as satellite imagery, aerial photography, remote sensing, and even social media check-ins, providing a rich, multi-dimensional view of any area.
   
2. Spatial Analysis: Once geographic data is collected, spatial analysis processes it to uncover patterns, trends, and relationships. Using mathematical and statistical techniques, spatial analysis reveals how different geographic elements interact. This approach is applied in areas such as identifying the best locations for business expansion, imagery intelligence, and analyzing environmental changes.
   
3. Information Management: Geospatial intelligence involves managing large volumes  of data. Information management systems organize, store, and process GEOINT data to ensure it is accurate, accessible, and actionable. High-resolution datasets, mapping software, and cloud-based tools also allow analysts to interpret information quickly and provide real-time insights to decision-makers.

However, it’s important to understand the difference between geospatial intelligence and Geographic Information Systems. Although they are closely related, GEOINT and GIS serve different purposes. 

• GIS is a tool for collecting, storing, and visualizing geographic data, often in the form of maps or layered visual representations. 
• Geospatial intelligence, on the other hand, takes GIS data and applies spatial analysis and information management techniques to generate insights for strategic decision-making. 

In essence, while GIS is a system for handling geographic data, GEOINT is the analysis and intelligence derived from that data.

The Benefits of Geospatial Intelligence

GEOINT gives you valuable insights to change how you approach strategy, operations, and risk management in your business. 

By combining geographic data, spatial analysis, and information management, GEOINT enables informed decision-making based on real-world, location-specific information.

Here are the main advantages:

1. Better Decision Making: GEOINT gives you high-resolution, data-driven insights into market conditions, customer behavior, and operational performance across geographic areas. You can use these insights to choose the best locations for new store locations, evaluate supply chain logistics, and allocate resources where they’ll have the most impact.
   
2. Better Operational Efficiency: GEOINT helps optimize routes, plan resource allocation, and anticipate customer demand based on geographic patterns. For logistics and supply chain companies, this often translates to reducing fuel costs and delivery times. In utilities or telecommunications, it supports coordinating infrastructure repairs and upgrades based on location-specific needs.
   
3. More Market Understanding: Geospatial data provides a 360-degree view of your market, revealing demographic trends, spending patterns, and competitor locations. With this data, you can tailor your marketing campaigns, identify high-potential markets, and personalize customer experiences based on location-specific characteristics.
   
4. Risk Management: Geospatial intelligence helps you identify and manage risks related to natural disasters, market volatility, and security threats. Using tools like remote sensing and satellite images, you can anticipate weather-related disruptions, assess regional stability, plan for contingencies, and protect your assets and workforce.

For industries where location knowledge is crucial—such as retail, real estate, logistics, and finance—geospatial intelligence gives you a competitive edge by turning geographic information into a strategic advantage.

The Role of Location Data in Geospatial Intelligence

It’s no surprise that reliable location data is the foundation of geospatial intelligence. 

The value of GEOINT lies in the accuracy, depth, and relevance of the geospatial data, which turns raw location information into actionable insights for decision-making.

By providing real-time, location-specific data, you can make strategic decisions based on a comprehensive understanding of geographic and spatial factors.

Geographic Features

Geographic features like terrain, elevation, water bodies, and infrastructure form the foundational layer of geospatial intelligence. 

This data, sourced from tools like GIS, helps businesses and analysts visualize physical environments and gain a deeper understanding of the geographical context surrounding operational areas.

Remote Sensing Imagery

Remote sensing imagery captured from satellite or aerial platforms provides an up-to-date, high-resolution view of specific locations. 

You can also obtain intelligence and insights across various sectors, from urban planning to crop health to disaster impact. 

Remote sensing helps businesses track changes over time, which is invaluable for industries such as real estate, agriculture, and national security.

Location Data

Location data from devices, social media, and GPS allows businesses to analyze real-time customer behavior, movement patterns, and population density. 

By using location-based insights, businesses can personalize marketing, optimize site selection, and refine customer engagement strategies based on where their target audience lives, works, and spends time.

These three types of geospatial data collectively enhance the overall geospatial intelligence picture, providing valuable context, insights, and the ability to predict future trends. 

By combining these data types, you can make GEOINT a powerful tool for location-specific decision-making.

Empower Your Organization with dataplor’s Geospatial Data

Whether through open source or other means, geospatial intelligence (GEOINT) is a valuable asset for businesses looking to incorporate location-based insights into their strategic decision-making, operational efficiency, and market understanding. 

In today’s data-driven world, where precise and actionable information is more crucial than ever, the importance of quality geospatial data continues to grow.

dataplor’s geospatial data solutions help organizations to maximize the value of  GEOINT, offering high-resolution, real-time insights tailored to their business needs. From site selection to customer engagement, decision-makers can rely on dataplor’s solutions and tools to stay informed and ahead of the competition.

Ready to elevate your organization with cutting-edge geospatial intelligence? 

Explore dataplor’s data solutions and see how we can support your growth. 

Reach out today for a consultation or request a data set sample to experience the dataplor advantage firsthand.

OpenStreetMap.org (OSM) is a collaborative, open-source project that provides a global, editable map of the world, much like a Wiki database. 

With millions of volunteer OpenStreetMap contributors, OSM data is free and widely used for mapping and geographic analysis across various industries. This data is especially useful for non-profits and federal governments requiring geospatial data for general planning where approximate locations suffice.  

Managed by the OpenStreetMap Foundation (OSMF), OSM’s nonprofit structure ensures data remains open and accessible on the official website, with contributions from individual mappers and larger organizations.

Despite being free, OpenStreetMap data can have gaps in accuracy, consistency, and completeness. This is where premium data providers like dataplor, with higher quality datasets, play a key role by offering up-to-date accurate location data, seamless integrations, and continuous data accuracy verification. 

Understanding the true cost of “free” data in the online ecosystem is essential for making informed decisions about geospatial needs.

In this article, we’ll look at OSM’s offerings, the limitations of open-source data, and the added value dataplor brings to businesses in need of high-quality geospatial insights.

Why Location Data Matters

Location data is a valuable asset for businesses. It provides insights into customer behavior, optimizes operational logistics, and facilitates strategic planning. 

With accurate location data, businesses can make data-driven decisions that lead to better customer experiences, targeted marketing, and optimized supply chains.

From site selection to real-time asset tracking, high-quality geospatial data helps businesses stay agile and responsive in a competitive market. 

Investing in reliable, detailed location data can greatly enhance a company’s ability to achieve its strategic goals and adapt to changing market conditions.

Drawbacks of OSM

Are you wondering why not to opt for OSM? Here are some areas where it falls short.

Data Discrepancy

In the past, there have been instances where contributors have manipulated OSM data to serve their own interests. For example, during the Pokémon Go craze, changes to OSM data were made to influence in-game locations, impacting the user experience. Intentionally altering the data like this can compromise the reliability of OSM for business operations that rely on consistent and unbiased data.

Inconsistent Data Quality

One of OpenStreetMap’s most significant drawbacks is the variability in data accuracy and completeness across regions. 

Since volunteers contribute to OSM, the data quality can vary, often resulting in outdated or incorrect information. 

In areas with fewer contributors, the data may contain gaps, which can be problematic for business operations that require up-to-date, reliable information.

Relying on inconsistent or inaccurate data can lead to significant financial losses, potentially costing your business hundreds or even thousands of dollars in profitability. 

Limited Attribution Data

OSM provides basic geography but often lacks business details like opening hours, phone numbers, or online reviews. 

This limited attribute data can prevent businesses from profiling, engaging with local markets, and gaining customer insights and outreach strategies for commercial use.

Time-Consuming Data Processing

Using OSM data for commercial purposes can require significant effort.

Data cleaning, validation, and enrichment are often necessary, as raw OSM data may not meet the quality standards or specific criteria businesses need. 

This additional processing adds time and cost, making OSM less suitable for businesses looking for a ready-to-use data solution.

Lack of Real-Time Updates

OSM data doesn’t have the frequent real-time updates businesses need to stay current. 

In rapidly changing environments like cities or expanding regions, this delay can result in outdated maps with minimal overlay data, impacting decisions for activities such as delivery routing, customer service, and local marketing.

Advantages of dataplor’s Comprehensive Data

While OSM is an open-source option, businesses often need higher quality, more detailed, and up-to-date location data to stay ahead of the competition. One of our most common FAQs is how dataplor can provide this advantage. 

Here are some of the advantages of using premium data.

High Data Quality

dataplor’s data is known for its accuracy, completeness, and consistency. 

Regular updates ensure our datasets reflect real-world changes, minimize errors, and enhance the reliability of the insights. 

This high-quality data allows businesses to make confident decisions without worrying about data integrity.

Rich Attribute Data

Beyond the basic coordinates, dataplor’s datasets include extensive business details such as contact information, operating hours, and even online reviews. 

This attribute data allows businesses to profile and engage with local markets, providing deeper customer insights and allowing you to tailor your strategy to specific regions.

Easy Integration

dataplor simplifies the integration of location data into your existing business applications with a consistent global schema.

This ease of integration allows you to quickly implement data without lengthy development times, making it ideal for businesses that require fast and flexible solutions.

Real-Time Updates

dataplor provides real-time updates, ensuring the data reflects the latest changes on the ground.

This is essential for time-sensitive operations such as logistics, delivery, and regional marketing, where having up-to-date information is key to success.

Benefits of Comprehensive POI Data

Access to high-quality Point-of-Interest (POI) data gives businesses many strategic advantages, including the ability to optimize operations and make data-driven decisions that drive growth and profitability.

Increase Revenue

POI data helps identify locations for expansion and tailor marketing efforts to local needs. 

It allows you to understand potential customers’ preferences and target them more effectively, helping to grow your revenue accordingly.

Outpace Competitors

Having real-time POI data allows you to respond more quickly to market changes than your competition. 

With local insights, you can innovate based on changing demand, adjust to the industry ahead of the competition, and remain relevant to your customers—both online and at your  physical store locations.

Support Site Selection

Location data is key for retail, real estate, and many other industries. 

POI data gives an in-depth view of an area’s demographics, competitor presence, and infrastructure, allowing you to make more informed site selections and choose the right location to maximize profit.

Support Investment Decisions

For investors, knowing the geography of an asset is a huge advantage. 

POI data gives you insights into local economic conditions, infrastructure developments, and consumer behavior so you can make informed, low-risk decisions that align with your investment strategy.

Reach New Audiences

POI data shows you the untapped areas and customer bases that align with your growth plans. 

You can use this data to expand into new markets, reach a wider audience, and build customer loyalty in previously unreached areas.

Unlock the Power of Comprehensive Data with dataplor

Choosing the right geospatial data source can be a game-changer for businesses, especially when it comes to accuracy, reliability, and speed. 

While OSM data is free and community-driven, its limitations in consistency, depth, and real-time accuracy can pose challenges. In contrast, dataplor provides high-quality, commercially focused data sets designed for today’s competitive market.

Unlike OSM’s crowd-sourced model, dataplor continuously validates and enriches its data, providing robust POI insights, timely updates, and extensive attributes like business hours, contact details, and more. 

This is why dataplor is the preferred choice for decision-makers who can’t afford the inconsistencies of free data.

With dataplor on your side, you can: 

• Make decisions based on the latest information.
• Gain a competitive edge by fully understanding your operating environment.
• Skip the hassle of in-house data management and focus on strategy.

Transform your business strategy with dataplor’s high-quality geospatial data. 

Contact dataplor today to learn more about how comprehensive, accurate data can give your organization the edge it needs to succeed.

Start making data-driven decisions now with confidence. 

Partner with dataplor today and experience all the benefits in real-time!

The proposed $24.6 billion merger between grocery giants Kroger and Albertsons has already found itself under intense legal scrutiny, with trials recently concluding in both Washington state and Colorado. Set to make their rulings in mid-November, these states, along with a federal case, are weighing the merger’s potential impact on competition, consumer prices, and jobs.

In Washington, where nearly half of the state’s grocery market could be affected, Attorney General and Governor-Elect Bob Ferguson argues that the merger would stifle competition and raise prices, eliminating daily battles between Kroger and Albertsons stores over promotional pricing, product quality, and even store hours. Meanwhile, in Colorado, Attorney General Phil Weiser echoes these concerns, challenging the adequacy of Kroger and Albertsons’ proposed divestiture of 579 stores—a plan intended to maintain market competition.

While Kroger and Albertsons contend that the merger is essential to competing with Walmart’s market dominance, regulatory authorities, labor unions, and consumer advocacy groups remain skeptical. dataplor’s analysis of Point-of-Interest (POI) data offers insights into what this merger could mean for the future of grocery shopping and mergers in the U.S.

Where the Overlap Matters Most

With over 4,000 Albertsons locations across the U.S., our analysis reveals that 37% of grocery stores within a 5-mile radius of an Albertsons are Kroger-branded. As we expand the radius to 10 miles, Kroger’s share increases to 40%. These figures represent more than just proximity; they signify a potential consolidation that could fundamentally reshape competition and limit options for millions of shoppers. This overlap is particularly pronounced in states like Arizona, California, Colorado, Oregon, and Washington, where both chains have substantial footprints and where the greatest number of divestitures are planned if the merger goes through. 

Compounding this, 30.3% of Albertsons locations have Kroger as the only other major grocery competitor within 5 miles—excluding smaller bodegas and specialty stores. If the merger is approved, these stores would lose their only direct competitor, potentially leading to fewer choices, higher prices, and diminished market innovation for local consumers.

What’s at Stake for Consumers?

As legal battles unfold, the data tells a compelling story about what could change for consumers. Combined, Kroger and Albertsons would control 13-18% of U.S. grocery sales, depending on the metric used. This level of consolidation could reduce competition in markets where the two already have strong footholds, particularly in states with significant overlap. Critics, including the Federal Trade Commission (FTC), caution that removing this competitive tension would lead to higher prices, reduced consumer choice, and potential job losses.

If approved, the merger will redefine grocery shopping for millions. dataplor’s data-driven analysis sheds light on potential shifts in market dynamics and the impact on local competition. As we await court decisions that will determine the fate of this deal, understanding market concentration and geographic overlap has never been more critical for businesses navigating change.

Want to uncover the data-driven insights that power strategic decisions? Contact dataplor to explore how our expertise can guide your understanding of market dynamics and help you seize emerging opportunities.

The digital world is constantly developing and evolving, and in today’s competitive landscape, many businesses struggle with the challenges of limited data insights. Relying on raw data alone often leads to gaps in understanding customer preferences and missed opportunities in targeted marketing.

Customer expectations evolve with time, making it vital to seek out deeper data insights from your existing data to maintain an edge. This is where data enrichment becomes essential, allowing you to enhance the quality of your datasets and make informed decisions that drive the growth of your business.

A recent study reveals that businesses investing in data enrichment experience a 20% improvement in their ability to understand customer behavior and preferences. This enhanced understanding can empower you to refine your marketing strategies, tailor your messages, and optimize the efforts of your sales teams, leading to positive and measurable results.

In this article, we’ll review the fundamentals of data enrichment, explore how dataplor’s POI data enhances the data enrichment process, and provide some real-world use cases and examples of how businesses have achieved success using enriched datasets.

What is Data Enrichment?

Data enrichment is the process of adding additional information to existing datasets to improve their quality, accuracy, and completeness. For instance, if you’re evaluating customer data, you may want to include elements such as appending external data or first-party data, contact data, or third-party data—such as demographic data, contact information, and firmographic data—to existing customer data. 

By enriching raw data with high-quality information from various data sources, you can turn incomplete or outdated data into actionable insights, improving the overall value of your data management and validation processes. Data cleansing tools can help you ensure that this enriched data is accurate and ready for use in making business decisions.

Here’s why data enrichment is important for your business:

1. Complete Market View

With data enrichment, you can achieve a complete view of your market by combining existing data with external data sources. This allows you to track competition, identify new opportunities, and validate business decisions.

Having enriched datasets allows you to analyze trends in real-time and make informed decisions based on comprehensive insights.

2. Better Customer Segmentation

Enriching customer profiles with demographic and firmographic data enables you to segment your audiences more precisely. This deeper understanding of customer needs and preferences allows for more effective targeted marketing efforts.

It ensures that your marketing teams can deliver personalized messages that resonate with distinct groups, improving the overall customer experience.

3. Optimized Marketing Campaigns

By enhancing CRM and marketing databases with high-quality data, you can optimize your marketing strategies. 

For instance, enriching customer data with insights from POI data allows you to craft campaigns that are more aligned with consumer preferences, ultimately boosting conversion rates and enhancing customer relationships.

4. Smarter, Data-Driven Decisions

With enriched datasets, you can make data-driven decisions based on comprehensive, quality data. This helps fine-tune sales efforts, improve workflows, and boost overall efficiency.

Having access to data enrichment tools like dataplor ensures that every piece of information is validated, accurate, and ready for action, providing a solid foundation for strategic decision-making.

How POI Data Supercharges Data Enrichment

POI (Point-of-Interest) data refers to detailed information about specific physical locations such as restaurants, retail stores, landmarks, and other notable places. This data offers insights into various locations, their operating details, and surrounding areas. With POI data, you can gain a deeper understanding of geographic contexts, which play a crucial role in targeted marketing and customer segmentation efforts.

POI data is a valuable source of information that enables you to enrich your current datasets with comprehensive details about surrounding locations. The result is a more detailed and holistic view of your customer’s environment.

POI data can be used to enrich existing data by adding valuable contextual information that offers you a statistical edge. Here’s how:

1. Business Longevity and Local Attractions

By integrating POI data with your customer data, you can gain insights into the longevity of businesses in a given area and nearby attractions that add value to the location.

Understanding which types of businesses have a long-standing presence—such as high-end retail stores or family restaurants—can help you craft targeted marketing messages and refine your outreach efforts. Utilizing these insights into established businesses and popular attractions can elevate your marketing strategies and boost conversion rates.

2. Competitor Proximity and Complementary Businesses

Understanding the proximity of competitors or complementary businesses around a given POI can help you tailor your sales and marketing strategies. 

For example, if a competitor is located nearby you can create lucrative offers to lure customers or offer complementary services that enhance your customer relationships. This information, combined with third-party data, enables informed decisions and allows you to stay ahead in competitive markets.

Incorporating POI data into your data enrichment process not only enhances the quality of your datasets but also gives you deeper insights into market trends, customer behavior, and local competition. This enriched data is particularly valuable if you’re focused on enhancing third-party logistics, helping you optimize delivery routes, and improving operational efficiency.

By leveraging this additional information, you can make smarter, data-driven decisions and optimize your sales teams and workflows accordingly.

Examples of Data Enrichment with POI Data (Use Cases)

To illustrate the impact of POI data on data enrichment, let’s explore some real-world examples from various industries. From optimizing site selection to enhancing marketing strategies, various businesses across different sectors have successfully leveraged enriched datasets to gain a competitive edge.

These use cases demonstrate how you can harness the power of POI data to make smarter decisions, improve operational efficiency, and unlock new growth opportunities.

1. Tensorflight: Optimizing Real Estate Site Selection

Tensorflight, a tech company specializing in property analytics for the insurance industry, turned to dataplor to enhance its real estate data for more accurate property evaluations. By integrating dataplor’s POI data with their proprietary models, they were able to improve the geocoding accuracy and refine building occupancy and tenant type classifications.

This enriched data helped Tensorflight provide insurers with more detailed property insights, ensuring that building replacement costs and occupancy risks were calculated with greater precision. The collaboration led to significant improvements in data-driven decision-making for property insurance, enabling more accurate real estate assessments.

2. IKEA: Streamlining Delivery for Better Customer Service

IKEA, known for its large-scale furniture retail operations, significantly improved its last-mile delivery efficiency by leveraging geospatial data and investing in advanced software to optimize delivery routes. 

Through route planning and monitoring of truckloads, IKEA Retail Denmark was able to pilot a program that reduced delivery times and operational costs. This focus on data-driven logistics resulted in streamlined processes and improved customer satisfaction by ensuring timely deliveries.

Empower Your Data Enrichment Journey with dataplor

In today’s data-driven and competitive world, staying ahead requires making timely, well-informed decisions. Data enrichment is no longer a luxury you can conveniently ignore; it has become a necessity for gaining a deeper understanding of your customers, optimizing market strategies, and driving operational efficiencies.

By enriching existing datasets with high-quality, accurate information, you can unlock the true potential of your business data. And that’s where our advanced and comprehensive POI data comes into play.

With our comprehensive location data, we provide you with the tools you need to stay competitive in your industry. Whether you’re enhancing customer profiles, improving decision-making, or optimizing workflows, dataplor’s POI data delivers valuable insights that can propel your business forward.

Request a sample to explore our POI data solutions and learn how our data enrichment services can take your business to new heights. 
Learn more about us and start your journey with dataplor to harness the power of data enrichment.

In today’s competitive business landscape, understanding your competitors’ strategies and predicting their next move offers a significant advantage. This practice, known as competitive intelligence, involves gathering and analyzing data to uncover insights into the strengths, weaknesses, and potential business strategies of your direct competitors. 

Competitive intelligence has become an essential tool in today’s market, enabling businesses to make informed decisions and develop strategic plans to outpace both direct and indirect competitors. A thorough competitive intelligence analysis provides actionable insights that empower  sales, product, and marketing teams to refine their strategies and stay ahead.

In this article, we’ll cover the fundamentals of competitive intelligence, ethical data sources, and how to integrate competitive intelligence into your broader business strategy. Additionally, we’ll explore emerging trends in competitive intelligence to help sharpen your competitive insights.

Foundations of Competitive Intelligence

Competitive intelligence involves systematically gathering, analyzing, and applying data to anticipate competitors’ strategies. This process helps identify new market opportunities, reduce risks, and craft well-informed strategies that give you a competitive edge.

Effectively leveraging competitive intelligence is key to driving growth and staying ahead in the market. 

Leveraging Location Data in Competitive Intelligence

Location data is a valuable resource for businesses looking to enhance their competitive strategies. By utilizing these insights, companies can identify trends, optimize operations, and make more informed decisions. Whether it’s understanding competitors’ strategies or improving operational efficiency, location data offers a deeper understanding of the market and uncovers new opportunities for growth.


Here are some specific ways location data can contribute to competitive intelligence:

1. Market Penetration and Expansion:

• Identify Untapped Markets: Discover regions where your competitors have a limited presence or are underserved.
• Optimize Store Locations: Analyze competitor store locations to determine the best areas for expanding your own retail footprint.
• Assess Market Saturation: Determine the level of competition in specific markets to avoid oversaturation.

2. Supply Chain Optimization:

• Evaluate Supplier Locations: Assess the geographic distribution of your competitors’ suppliers to identify potential sourcing opportunities.
• Optimize Logistics Routes: Analyze transportation patterns to optimize your supply chain and reduce costs.

3. Risk Mitigation:

• Monitor Competitor Expansion: Track your competitors’ geographic expansion plans to identify potential threats to your market share.
• Assess Natural Disaster Risks: Evaluate the location of your facilities and supply chains in relation to natural disaster zones.

Future Trends in Competitive Intelligence

The competitive landscape is evolving rapidly due to constant technological advancements. To stay ahead, businesses must harness the power of real-time data and predictive analytics. dataplor’s ability to provide accurate and timely location data offers a unique advantage in this area.

• Real-Time Insights and Predictive Analytics: By using location data, businesses can create predictive models that forecast future trends, such as where customers are moving, where competitors are expanding, and new opportunities in the market.
• Interactive Dashboards: Location data can be used to create interactive dashboards that visualize complex data, helping decision-makers identify trends, anomalies, and opportunities.
• Geospatial Analysis: Businesses can use location data to conduct in-depth geospatial analysis, visualizing customer distribution, analyzing competitor market share, and identifying optimal locations for expansion or marketing campaigns.

As businesses strive to gain a competitive edge, real-time location data will continue to play a pivotal role. dataplor’s offerings provide the foundation for businesses to leverage this valuable asset. By harnessing the power of real-time insights, predictive analytics, and enhanced visualization, companies can make informed decisions, anticipate market trends, and stay ahead of the competition.

Partner with dataplor for Cutting-Edge Competitive Intelligence

In today’s dynamic business environment, leveraging competitive intelligence is essential for making informed strategic decisions. Accurate location data can be the competitive intel needed to help you stay ahead of your rivals.

dataplor provides comprehensive location data to enhance your business’s competitive intelligence capabilities. By utilizing our expertise, you can gain a clearer view of your competitors’ strategies and stay ahead in the market.

Get in touch with us today to explore how our advanced competitive intelligence can drive your success.

When Saturday Night Live recently poked fun at Spirit Halloween for taking over vacant stores, the retailer responded with a clever clapback: “We are great at raising things back from the dead.” While the joke got laughs, it highlighted a real trend. As traditional retailers close their doors, Spirit Halloween is leading the way in transforming empty storefronts into seasonal pop-up success stories. And in 2024, their presence is more significant than ever, signaling a shift in how retail space is used.

At dataplor, we’ve analyzed the data behind Spirit Halloween’s location strategy, and it’s clear that this seasonal takeover is tapping into a larger economic trend.

Retail Giants Turned Haunted Locations

The wave of store closures from well-known retail brands has created opportunities for temporary businesses to occupy high-visibility, high-traffic spaces. In 2024, the top five former tenants of Spirit Halloween locations include:

• Bed Bath & Beyond: 77 locations
• Rite Aid: 66 locations
• Tuesday Morning: 59 locations
• Sears: 54 locations
• CVS: 39 locations

Together, these five brands account for approximately 13% of all current Spirit Halloween locations. What’s striking is that four of these brands—Bed Bath & Beyond, Rite Aid, Tuesday Morning, and Sears—have filed for bankruptcy within the past six years. Their closures have left prime retail spaces available for companies like Spirit Halloween to move into.

Pop-Up Retail and the Changing Face of Commercial Real Estate

Spirit Halloween’s ability to quickly occupy these retail spaces, whether they were once big-box stores like Sears or smaller specialty shops like Zia Records, showcases the agility of the pop-up retail model. The chain strategically targets locations with a population of 35,000+ within a 3-5 mile radius and a daily traffic count of at least 25,000 cars. Flexibility is a core strength, allowing Spirit Halloween to occupy spaces ranging from 5,000 to 50,000 square feet—ensuring they can adapt to a variety of store sizes while maximizing visibility and foot traffic. As traditional retailers shutter their doors, leaving ghostly remnants of empty storefronts, seasonal brands like Spirit Halloween swoop in, using short-term leases to resurrect these spaces from the retail graveyard.

dataplor’s Look Inside Spirit Halloween’s Haunting:

1. Vacancy as Opportunity:
   Spirit Halloween has made a business of moving into spaces left by major retailers. Our analysis of current location data shows that Bed Bath & Beyond stores alone account for 77 locations. As vacancy rates fall and new commercial space becomes scarcer, the demand for these spaces is only increasing.
2. Suburban Appeal:
   Many of the brands that previously occupied Spirit Halloween locations, such as Rite Aid and Bed Bath & Beyond, were heavily focused on suburban retail spaces. As suburban populations grow and remote work trends continue, these areas become more attractive for retailers, making them ideal for Spirit Halloween’s pop-up stores.
3. Temporary but Strategic:
   Pop-up stores like Spirit Halloween can take advantage of short-term leases to operate during peak seasons without the burden of long-term commitments. This strategy allows them to maximize profitability while minimizing overhead, especially in high-demand locations.

Will There Be a Future With More Pop-Up Stores and Fewer Traditional Stores?

As the retail landscape continues to evolve, the rise of pop-up stores like Spirit Halloween may signal a broader shift away from traditional brick-and-mortar retail models. While Spirit Halloween has traditionally focused on the spooky season, recent developments suggest that this model could extend well beyond Halloween.

Enter Spirit Christmas.

Spirit Halloween’s parent company, Spencer Gifts, is expanding the concept into the winter holidays. For the first time, Spirit will be converting some of its Halloween stores into Spirit Christmas locations. These holiday-themed pop-ups will take over retail spaces across the Northeast, offering decorations, stocking stuffers, gifts, and even Santa photo ops. With locations planned in states like New Jersey, Connecticut, New York, Massachusetts, and Pennsylvania, this move demonstrates the growing viability of the pop-up model across different retail seasons.

Given that the National Retail Federation (NRF) forecasts $11.6 billion in spending on Halloween costumes, decorations, and other items, it’s clear that the haunted holiday is a significant business. However, the winter holidays are an even bigger opportunity, with $964 billion spent in the U.S. last year alone.

As traditional retail giants continue to close stores or file for bankruptcy, the pop-up model—exemplified by Spirit Halloween—offers a glimpse into the future of retail. Consumers still crave physical shopping experiences, particularly for seasonal or specialty items, and retailers like Spirit Halloween and Spirit Christmas have shown that they can meet this demand cost-effectively and flexibly.

For real estate investors and lessors, this presents an opportunity to fill vacant spaces with temporary tenants who drive foot traffic and create buzz. Meanwhile, for retailers, the pop-up model provides a way to engage customers directly, offering immersive experiences that are difficult to replicate online.

In the coming years, we may see more retailers adopting this flexible approach, especially as e-commerce grows and the demand for traditional, permanent retail spaces decreases. Whether for Halloween, Christmas, or any other seasonal event, the ability to set up shop quickly, sell to a targeted audience, and move on could become the new normal.

At dataplor, we provide the insights businesses need to navigate this changing landscape. By tracking trends in location data, vacancy rates, and market opportunities, we help retailers and investors make informed decisions about capitalizing on the growing demand for flexible retail solutions. Whether you want to understand the latest trends or inform the future business locations, dataplor has the data-driven insights you need to succeed in a rapidly evolving market. Contact us and see how we can help your business haunt the most profitable locations year-round.