About us
Dataplor builds the world’s most trusted source of place, brand, and foot traffic data, powering the decisions that drive where the world’s biggest companies build, sell, and invest. We deliver near-real-time location intelligence at a scale and accuracy unmatched in the industry.
Our secret is equal parts technology and humanity. Proprietary AI and machine learning work alongside native-language human validators to ensure every data point reflects the real world, not just as it was, but as it is right now.
Our values
Our mission is to deliver global location data for better business decisions, and how we execute on that mission is through our culture, brought to life by the values we embody.
These set of beliefs and attitudes about the way things are done tell the story of how we work, how we support one another, and how we take responsibility for our impact. They are the foundation for alignment, velocity, and building with purpose.
01
Authenticity
Authenticity over optics. We practice honesty that moves the work forward, keeping authenticity at the core of how we operate. We believe clear is kind, and we deliver direct feedback with empathy that leads to action.
02
Connection
Connection for collective resilience. Change is the only constant in a startup, and that uncertainty is vulnerable. It’s the connection to each other and to our mission that strengthens us to stay focused on building better products for bigger wins.
03
Excellence
Excellence in mindset and execution. Every output is a reflection of our brand, from a single email to a new product release. We believe in a relentless pursuit of excellence, welcoming the discomfort of iterations, and making all work worthy of our name.
04
Entrepreneurship
Take entrepreneurial initiative. Everyone here operates as a “manager of one”, cultivating autonomy in our work environment. We encourage self-directed initiative and embrace the learning in the process.
05
Ownership
Own it; we’re depending on you. We believe extreme ownership starts top-down. Own the problem, own the solution, and keep commitments visible. When we treat our work as if there’s no safety net, the care and quality with which we deliver rises.
Our story
Dataplor was born out of a simple but urgent insight: accurate global location data didn’t exist, especially outside the U.S. and Canada. Up to 70–90% of international location data in developing markets contained errors, and bad data was costing the global market nearly $7 trillion annually.
We started in Latin America, where the gap was most acute, and built outward, eventually developing a proprietary data curation and validation methodology that now spans the globe.
Join us